what is a marketing funnel
July Marketing updates Marketing Funnel Made Simple WTF Is a Marketing Funnel? If I say TOF, MOF, and BOF… does your brain go straight to “WTF”? Fair enough. Marketers love an acronym. So let’s translate it into plain English and make it actually useful. We’re talking about the marketing funnel – a simple framework that maps […]
4-ps-of-marketing-nz
February Marketing updates The 4 P’s of Marketing (And Why They Still Matter for NZ Businesses) The 4 P’s of Marketing While digital marketing has evolved rapidly, the fundamentals haven’t changed. Whether you’re a small business in Timaru, a growing company in Christchurch, or serving clients across Mid Canterbury, the 4 P’s still determine whether […]
meta ai advertising updates
February Marketing updates How Meta’s Latest AI Advancements Are Shaping Advertising in 2026 💪 More AI advancements from Meta In its January 2026 update, Meta shared how AI is becoming a core driver of performance for both users and businesses across its platforms. According to the company, artificial intelligence improvements made throughout 2025 are now […]
control your reels feed instagram algorithm
February Marketing updates Control Your Reels Feed with Instagram’s “Your Algorithm” 👍 Control your Reel feed In December, Instagram launched a new feature called “Your Algorithm” that gives users more control and transparency over the content they see in the Reels feed. Rather than relying solely on AI decisions, users can now tap an icon […]
smarter seo reporting google search console
February Marketing updates Smarter SEO Reporting in Google Search Console 🔍Smarter SEO Reporting in Search Console In December 2025, Google rolled out a significant enhancement to the Search Console Performance report – the ability to switch between weekly and monthly views in your SEO data charts. Previously, data was shown only on a daily basis, […]
marketing-predictions-2026
January Marketing updates Digital Marketing Trends for 2026: What Business Owners Need to Know Digital marketing in 2026 will focus less on hacks and more on AI adoption, first-party data, customer trust, and platform-led commerce. Below are the most important digital marketing trends for 2026 and what they mean for business owners. 1. AI Will […]
How to show up in ChatGPT
December Marketing updates How to Show Up in ChatGPT: Essential AEO Trends NZ Marketers Must Know for 2026 A Friendly Guide to AEO for NZ Marketing Teams If it feels harder these days to get your website seen, you’re not imagining it. The classic Google search results page is now packed with AI overviews, video […]
AI is rewriting marketing
November Marketing updates AI is rewriting marketing – Here’s what’s changing Meta gives lookalike audiences a major upgrade. Meta has quietly changed how lookalike audiences work, giving advertisers less manual control but more algorithmic optimisation power. When you run campaigns with conversion-focused performance goals (like “Maximise conversions” or “Maximise leads”), Meta may now automatically expand […]
Black Friday
November Marketing updates Black Friday: should you or shouldn’t you? Every November, Black Friday dominates inboxes, newsfeeds, and checkout pages across New Zealand. For many businesses, it’s a golden opportunity. For others, it’s a horrible race to the bottom. It seems year on year we’re adopting more and more of the American tradition, Black Friday, […]
Meta updates October 2025
October Marketing updates Meta’s October Rollout: Features That Could Change Your Ad Strategy Meta’s New Attribution Upgrade: Getting Closer to True Ad Impact Meta’s introducing incremental attribution – a new way to measure what your ads actually cause, not just what they’re near. Instead of crediting conversions purely by clicks or time windows, Meta’s model […]