Digital Marketing Updates: August 2026
Marketing updates Digital Marketing Updates: August 2026 Every so often, the platforms all decide to remind you who’s really in charge. This is one of those months. Meta’s putting a meter on its AI tools, Google’s rewriting how Smart Bidding treats your budget, and both of them want a lot more access to your data […]
ChatGPT Ads NZ
July Marketing updates ChatGPT ADS + Get your business showing up in AI platforms. You can now advertise in ChatGPT and Google admitted that the AI answer at the top of the search results is now the whole ballgame for a huge chunk of queries. If you run a business and neither of those sentences meant […]
Does Your Business Actually Need a Rebrand?
May Marketing updates Does Your Business Actually Need a Rebrand? The honest answer might save you a lot of time and money. 😉 Rebranding is one of those ideas that can feel exciting – a fresh start, a new look, a signal that things are moving forward. But here’s the truth: a rebrand isn’t just […]
can SEO be automated
May Marketing updates Can SEO Be Automated? Here’s What AI Can (and Can’t) Do I get asked this sometimes – what do we actually do, and can’t it just be automated? With AI tools advancing rapidly, it’s a fair question. The short answer: yes, partly. But automation isn’t anywhere near covering the human work that […]
Zero-Click Searches: What NZ Businesses Need to Know
April Marketing updates Zero-Click Searches What Every NZ Business Owner Needs to Know You’ve probably noticed it yourself. You ask Google something and the answer is right there – no clicking required. AI has made search so smart that users can find out almost anything without ever landing on a website. So if people aren’t […]
human led creativity marketing
April Marketing updates What Is Human-Led Creativity – and Why Does It Matter for Your Marketing? At the 2026 B2B Marketing Association event in Auckland, one phrase kept coming up in conversation after conversation: human-led creativity. Honestly? We smiled when we heard it – because it’s something we’ve been doing and insisting on with our […]
what is a marketing funnel
March Marketing updates Marketing Funnel Made Simple WTF Is a Marketing Funnel? If I say TOF, MOF, and BOF… does your brain go straight to “WTF”? Fair enough. Marketers love an acronym. So let’s translate it into plain English and make it actually useful. We’re talking about the marketing funnel – a simple framework that maps […]
4-ps-of-marketing-nz
February Marketing updates The 4 P’s of Marketing (And Why They Still Matter for NZ Businesses) The 4 P’s of Marketing While digital marketing has evolved rapidly, the fundamentals haven’t changed. Whether you’re a small business in Timaru, a growing company in Christchurch, or serving clients across Mid Canterbury, the 4 P’s still determine whether […]
meta ai advertising updates
February Marketing updates How Meta’s Latest AI Advancements Are Shaping Advertising in 2026 💪 More AI advancements from Meta In its January 2026 update, Meta shared how AI is becoming a core driver of performance for both users and businesses across its platforms. According to the company, artificial intelligence improvements made throughout 2025 are now […]
control your reels feed instagram algorithm
February Marketing updates Control Your Reels Feed with Instagram’s “Your Algorithm” 👍 Control your Reel feed In December, Instagram launched a new feature called “Your Algorithm” that gives users more control and transparency over the content they see in the Reels feed. Rather than relying solely on AI decisions, users can now tap an icon […]