Word of mouth is not a marketing strategy

Then we need to have a little chat. Because, WTF are you doing?

Now, I don’t hate referrals.

They are such an easy way to bring new customers because you already have a level of trust with them, thanks to the person referring them, who is probably already a customer of yours

So trust me, there is nothing wrong with a good referral, but, only relying on referrals to bring sales go your business is basically like handing the keys to your car to a 16 year old on there learners license  and then being frustrated when they crash your car

Sales are the thing that keeps your business afloat

And your business is your baby right?

So why would you hand control of your sales over to, even your most incredible customers, friends, family etc. Why wouldn’t you want to be in control of that and instead have referrals as the nice wee cherry on top

And here the other thing, you may be getting plenty of referrals right now

And good for you, as you should be. But, are you really going to wait until those referrals have dried up to create a new pipeline of leads for your business?

Because trust me, they will dry up. And I’m not saying this to scare you. That’s just the reality of it

That’s like with any marketing, you can’t put all your eggs in one basket. You can’t solely market your business on platform and expect everything to be fine and dandy forever

You have to diversify your lead sources in order to keep your sales  safe

Because, like I said before, sales  single handly keep your business afloat

And, if you market correctly, you can actually create just as effortless of sales with digital marketing as you can with referrals

If you know what your target audience needs to know in order to buy from you, the sales from digital marketing will be equally as effortless.