How Meta’s Latest AI Advancements Are Shaping Advertising in 2026
💪 More AI advancements from Meta
In its January 2026 update, Meta shared how AI is becoming a core driver of performance for both users and businesses across its platforms.
According to the company, artificial intelligence improvements made throughout 2025 are now leading to stronger engagement – including more views and time spent on video, more original content being recommended, and the expansion of AI-driven creative tools.
For businesses, Meta highlights that AI is making it easier to set up and run better campaigns, with tools like AI assistants for advertisers, video generation tools now producing high revenue run-rates, and smarter ad ranking models improving ad relevance and conversions.
There’s also momentum in business messaging and AI-powered chat support, which is expanding to more markets and helping businesses engage customers.
Altogether, Meta positions AI as a key factor in delivering more personalised experiences for users and stronger performance outcomes for advertisers and brands in 2026.
