July Marketing updates
How to recover those heartbreaking abandon carts
Abandon carts
If you have an online shop you’ll know how heartbreaking that abandoned cart figures can be.
Nearly 70% of online shopping carts are abandoned. shoppers ditch their carts because their either not ready to buy or they get distracted and leave
So what are you going to do about it? Leave money on the table? Fuck no!! An abandoned cart email strategy will turn those lost sales into customers
Here’s out top 3 abandoned cart email tips
- First up, personalised abandoned cart emails. Include their first name and show them the products they left behind,
- Next, consider offering discounts or free shipping. By offering a discount or Maybe free shipping, you can encourage customers to complete their purchase. BUT don’t offer this discount straight away, this should be in the second, even third email in your abandoned cart sequence.
- Include social proof
Incorporating social proof, such as customer reviews or how to demonstrations can help build trust and credibility with potential customers. Reassure shoppers that they can trust your brand.
Bonus tip. timing is key when it comes to sending abandoned cart emails. Don’t send them too soon or too late after the abandonment.
We typically send our emails out 4 hours, 20 hours and 36 hours after an abandoned cart.
By implementing these tips in your abandoned cart emails, you can effectively recover lost sales and turn abandoned carts into money in the bank
Published on 17 July 2025 by Ashleigh Rushton