February Marketing updates
Smarter SEO Reporting in Google Search Console
🔍Smarter SEO Reporting in Search Console
In December 2025, Google rolled out a significant enhancement to the Search Console Performance report – the ability to switch between weekly and monthly views in your SEO data charts.
Previously, data was shown only on a daily basis, which often made it hard to interpret meaningful trends because of normal short-term fluctuations (like weekend dips or single-day spikes).
With this new feature, you can aggregate clicks, impressions, CTR and other metrics into weekly or calendar monthly groupings. This smooths out the noise in daily data, helping you better spot genuine increases or decreases in traffic and understand the big picture over time.
That’s especially useful for evaluating SEO performance, planning campaigns and reporting on progress without having to manually export and re-aggregate data yourself.
Published on 4 Febreuary 2026 by Ashleigh Rushton